01. The Challenge

Design and build a promotional website detailing the selection process and information for the new College Football Playoff. The site must be easily maintainable and fall within a limited budget.

02. The Solution

Implement on the WordPress platform, while leveraging available open-source plugins to allow the communication manager to easily update rankings, content, and imagery while keeping development costs down.

03. The Result

The site was the online companion to ESPN’s coverage of the rankings, playoff games, and subsequent National Championship with over 3 million visitors during the initial season’s rankings and playoff.

Client: College Football Playoff

Role: UX/UI Director and Designer